Well, it took less time than I thought, but achieved my #1 to do for the year. I ranked 7th in Google for "Pittsburgh designer". I wanted to get ranked on the first page and it’s just above the fold on most screens, so I say it’s a success. Those were the two keywords I chose to rank for. My next test will be to choose a few more keywords try to rank for those while keeping my current rankings.
Posted: July 11th, 2008 under SEM.
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The SEMPO’s Research Committee has released the results from the 2007 Annual State of Search Survey. I’d be in big if I release the full report, but a part of the survey has a list of SEM definitions. Even though I work at an SEM agency, I admit that I sometimes don’t know what bucket some practices fall in. This list seems to have it right.
Search Engine Marketing (SEM): the entire set of techniques and strategies used to direct more visitors from search engines to marketing web sites, including all of the tactics and strategies defined below.
Paid Placement: Text ads targeted to keyword search results on search engines, through programs such as Google AdWords and Yahoo Search “Precision Match,” also sometimes referred to as “Paid Placement,” “Pay-per-Click” (PPC) advertising and Cost-per-Click (CPC) advertising.
Posted: June 17th, 2008 under Uncategorized.
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