Design

ROI, return On Investment. That’s what it’s all about when you get hired to design something. It can look pretty, but does it get recognized, get attention, and just plain turn a profit? I strive to meet the goal, what ever it is for the client. Awards are nice, but that’s not what I’m in it for.

The Alleghenies

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The Alleghenies wanted to create a brand that would attract outdoor enthusiasts to the region, yet stay true to it’s heritage. Raystown Lake, State College and of course, the mountains themselves have plenty of challenges to offer. Audiences from both ends of the state and The District of Columbia come looking for outdoor activities such as boating, skiing, backpacking, and fishing. Creating a look that was rustic, yet appealing to the 25-45 age group was a challenge. The brand now speaks to it’s visitors with a hip feel that still has a rustic feel that pays tribute to it’s history.

Frontiers Travel

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Frontiers wanted to update it’s look and incorporate new photography into the print ads and collateral. We wanted to give the sense that this was a scrapbook of a trip that a Frontiers client created. It has a hand crafted feel with items, such as the flies, placed over the photo.

Perennial

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Eastman Chemical needed a message for it’s new brand. Making the product the hero made sense. The campaign would have a three phase approach. First validation of the product features through information, second they would gain credibility through commercialization, finally create cachet through emotive messaging.

United Concordia

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To increase United Concordia’s name awareness while driving sales, we crafted a campaign beginning with “teaser” outdoor boards asking questions like “What has 200 million teeth and is painless?” Soon the theme “More than 200 million teeth strong” and other messages were revealed in every medium from radio to e-mail blasts. United Concordia has been able to open doors in the Savannah market that were previously closed and is reaching out to other new markets.

Highmark Blue Cross Blue Shield

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