Search Engine Marketing Definitions
The SEMPO’s Research Committee has released the results from the 2007 Annual State of Search Survey. I’d be in big if I release the full report, but a part of the survey has a list of SEM definitions. Even though I work at an SEM agency, I admit that I sometimes don’t know what bucket some practices fall in. This list seems to have it right.
Search Engine Marketing (SEM): the entire set of techniques and strategies used to direct more visitors from search engines to marketing web sites, including all of the tactics and strategies defined below.
Paid Placement: Text ads targeted to keyword search results on search engines, through programs such as Google AdWords and Yahoo Search “Precision Match,” also sometimes referred to as “Paid Placement,” “Pay-per-Click” (PPC) advertising and Cost-per-Click (CPC) advertising.
Posted: June 17th, 2008 under Uncategorized.
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