Brand Identity

Trust, recognition, loyalty: these are the qualities you want your brand to achieve. A brand exists in the mind, brand identity is visual and is the doorway into the brand. What do they want, not what do you want. In this digital age, we have to leverage the brand equity in new ways. A brand needs to be ever more flexible, and accessible to it’s loyal public. Consumers are the drivers of the brand now, not the company. It’s time to engage your customers. What’s the next "Big Idea"? It’s a simple solution to a complex problem.

The Alleghenies

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Perennial

Eastman Chemical was looking for a name, a logo, a brand identity and a message to sell it’s new product. Perennial was chosen to represent the characteristics of the product. The logo symbolizes many of the qualities and features including strength and natural beauty.

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Pittsburgh Regional Health Initiative

Eaton Electrical

Logo comp for the Eaton Certified Electrician.