I just found a great tool feature on Adobe Illustrator CS3. For years I struggled with type on a circle. Especially getting the type on the inside, without it being reversed. So here it is. Picture included.

The thing you have to look for is the handles on the type path, on the circle. Grab the handle at the top and just start dragging it around.

If you keep the cursor on the outside, the type will stay on the outside

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Posted: June 24th, 2008 under Design.
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The SEMPO’s Research Committee has released the results from the 2007 Annual State of Search Survey. I’d be in big if I release the full report, but a part of the survey has a list of SEM definitions. Even though I work at an SEM agency, I admit that I sometimes don’t know what bucket some practices fall in. This list seems to have it right.

Search Engine Marketing (SEM): the entire set of techniques and strategies used to direct more visitors from search engines to marketing web sites, including all of the tactics and strategies defined below.

Paid Placement: Text ads targeted to keyword search results on search engines, through programs such as Google AdWords and Yahoo Search “Precision Match,” also sometimes referred to as “Paid Placement,” “Pay-per-Click” (PPC) advertising and Cost-per-Click (CPC) advertising.

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Posted: June 17th, 2008 under Uncategorized.
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Erik Schutzman is a Pittsburgh designer, painter, illustrator… artist.

Welcome to web 2.0. This is my new site. Enjoy!

Here is my Top 10 List of things I want to do in 2008

10. Redesigning my website

9. Get involved in social media

8. Understand Search Engine Marketing

7. Finish my landscaping

6. Start a painting

5. Do a bike race

4. Organize my digital assets

3. Improve my search engine optimization techniques

2. Sell a painting

1. Get ranked on page one for “Pittsburgh Designer”

Posted: June 6th, 2008 under Branding, Design, Fine Art, Personal, Uncategorized.
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